SiGMA North America 2026 will take place at Centro Banamex in Mexico City from September 1 to 3. The summit will host 4,000 industry delegates, including 1,000 operators, over 150 speakers, and more than 200 exhibitors.
Market Data and Conference Agenda
The three-day program combines conference sessions, an exhibition floor, startup showcases, and award ceremonies. Organizers report that nearly half of the registered attendees hold C-suite positions. The venue will feature a dedicated VIP lounge for scheduled meetings, alongside a food court and networking zones.
Mexico’s gaming sector shows measurable growth projections. Horizon Databook estimates the national online gambling market will reach $3.61 billion by 2033. The online casino segment is projected to rise from $441.5 million in 2024 to $943.7 million by 2030. Current licensing records indicate over 350 authorized land-based casinos and more than 30 digital operators holding SEGOB permits under the ".mx" domain.
The conference agenda addresses regulatory frameworks, artificial intelligence integration, affiliate performance, fraud prevention, and KYC procedures. Day 1 opens with a panel examining global operator participation in the Mexican market, featuring Victor Arias, vice president at ARRISE, and Cristhian Gomez Villa, managing director at Em.
The summit operates alongside BiS SiGMA South America in Brazil, with both events separated by approximately five months to facilitate cross-regional networking.