Betway has become the main partner and exclusive international betting sponsor of Manchester United. The agreement, backed by parent company Super Group, allocates $26.8M per season for the partnership.
The contract establishes the arrangement as the most costly training apparel sponsorship recorded in football. It also marks the largest sponsorship investment in Betway's corporate history. The bookmaker's logo will appear on the training kits for both the men's and women's squads.
Stadium and Kit Placement
Brand visibility extends to advertising spaces at Old Trafford and Progress with Unity Stadium, the home venue for the women's team. Manchester United previously featured the Tezos blockchain platform on its training apparel. The club operated without a training kit sponsor during the preceding season before finalizing this agreement.